In your product or service marketing strategy, there is one thing that plays an important role in it, namely content. Why is that? Consumers will be more easily tempted by the offer you give if everything is structured.
That way, content marketing is so valuable for your business. What is content marketing? Content marketing is a marketing technique for creating and distributing valuable, relevant and consistent content to attract and gain a clear audience. with the aim of encouraging profitable customer action.
Thus the function and purpose of content marketing is to educate consumers and become a bridge that connects producers and consumers to form a pleasant process of communication through information from their content.
That is, content marketing is not a strategy to market products or services directly, but rather an effort to create content that aims to influence consumers to make a purchase, or the content that is marketed will influence consumers on purchasing decisions.
According to Redigi, content marketing strategy is to make customers better understand the company itself.
Although basically content marketing can be understood as a strategy used to market a product, but content marketing can be seen as a media content that aims to promote the product and know the attitude of the target (consumers) towards producers.
Various kinds of content marketing
There are various kinds of content marketing that you can use, including:
These are generally long and vertical graphs that include statistics, graphs, and other information. Making infographics can be through contractors or agencies to include strategy and planning, research, copywriting, and design.
What is the difference between a normal web page and a web page that is content marketing? Web pages that are content marketing are fun and make consumers feel at home for long. Unlike the normal web which is generally boring and unappealing.
Products can also be offered using video. One of them is done by Gary Vaynerchuk who is a content marketing master using online video. He started making videos to promote his family’s wine shop and through that video and other online marketing he eventually grew to $ 45 million in revenue.
Video is a form of content marketing that is largely untapped because people think it is expensive and difficult. But with the lower costs of professional-grade equipment making high-quality video and audio content easier than ever before.
Like movies, people often think of books as selling themselves, but smart marketers don’t sell books just to sell books, they sell books as marketing tools.
What is the content of content marketing?
Content content is not a product offering, but product information. Of course the information included is good information. For example explaining how the company, a review of the company’s products, how its services, etc.
In essence, content marketing contains about how to make the company known to people and how its products can benefit and in accordance with consumer needs. In addition, the services provided by the company must also be known by consumers, with the hope that after knowing the information, people will become more understanding and will buy their products.
Of course, to make interesting, informative, well-known content, not an easy matter. Content creators must know SEO, graphic design, programming code, writing techniques and so on. So do not be surprised, if at this time many emerging content marketing services.