Black hat SEO is a series of fraudulent techniques that are carried out to outsmart the search engine system (search engine) so that a site can rank highest in search results.
One of the black hat SEO techniques is manipulation by creating page cloaking which is a technique of manipulating a page to make it look different in the eyes of search engines. Usually, the pages that get page cloaking are different from pages intended for humans or site visitors.
Example page cloaking is to make a lot of keywords on the body page of a site. However, in order not to be seen by site visitors, these keywords are disguised by making a color similar to the site’s background color.
For example, make a small image whose color is the same as the site’s background color. Then enter a lot of keywords in the alt tag img section and create a link to a page that is specific to search engines that are also already filled with many keywords.
Black hat SEO techniques can indeed make a site ranks highest in the search engine in a short time, but it will not last long.
That’s because the search engine will definitely dismantle the naughty technique. Keep in mind, Google is a big company with smart people and the best in the field of technology. If the technique is revealed, the search engine will block the site so that it will no longer be found through search engines.
Black Hat SEO Techniques
1. Spamming Keywords
Spamming keywords is a technique of repeating keywords over and over again.
2. Invisible keywords
The invisible keyword technique is to disguise the color of keywords with the background color of the site. This technique can be used because search engines do not see images from a site, but rather read HTML code.
3. Link Farm
Link farm is a page that contains many keyword links and redirects to other web pages. Usually, the link farm page contains more keyword links compared to the article.
4. Domain Cloaking
Domain cloaking is a technique of hiding the original site address (domain) in the browser display. Typically, this technique is used to make the domain look professional. It’s just that doing this technique risks being seen as duplicating content.
5. Page hijacking
Page hijacking is a technique of copying a page of a site to another site or copy-pasting the contents of a site. This technique clearly violates ethics and copyright. It is recommended that you create your own articles because they will get added value from search engines.